REPORTER BLOG: Just a Thought about … Tea and Coffee.
31.08.10
Wind-storm Earl, a monster Category 4 storm that now has punishing, unfeeling winds of up to 135 miles per hour … is nowhere adjacent to Florida. It's not expected to even come close to hitting us.
Earl could at all slam the North Carolina coast and go up the Mid-Atlantic, bringing drenching precipitation and heavy winds to New England and Canada. Last time I checked, we were appealing far from there.
Just the same, those crazy weather forecasting kids upright love to say things like “If the path does modulation, we'll be ready to alert you in case Florida ends up being a W target of this terrible storm” – which is meteorologist jargon for “Boy, is it a snoozer to report every day that the high will be 92 and the low will be 75. I'm bored!”
It's one justifiable why I'd prefer watching something like “House Hunters” over the evening expos. I'm always fascinated by the eternal question: which home will this couple pick? It's a lot safer than “How dramatic will this bored weather man (or woman) get tonight?”
Source: The Ledger
Quaker hopes to warm you up to waking up
30.08.10
This debut bespatter is a lush montage of shots of sunrises and of people as they start their daily routines. We see a young figure skater heading into the rink for morning rehearsal. An early bird officer worker surveys the empty desks around him. A welder is perched elevated above the city on the metal beam of a new skyscraper under construction as he chows down on oatmeal from a Thermos while the day dawns magnificently around him. A creeper stretches against the backdrop of a blinding sun on the horizon.
As the visuals be divulged, a voiceover announcer offers up some intelligent ad copy about the import of the morning in both specific and nonspecific terms. He tells us the morning is when we care into the future. Morning is also when we blasted off to the moon for the first time and scaled the highest acme. In other words, mornings are a time for getting important things done.
As appealing as the imagery and the thought-provoking copy are, what really makes "Wake Up, America" more than unbiased good is its musical underscoring. We have long contended -- and will carry on with to, well, forever -- that what really makes a TV spot memorable and memorable is a great musical track. And boy does "Wake Up, America" have one. While every side of this launch Quaker Oats spot is designed to arouse a tingling sense of anticipation and possibility, the commercial would not industry as well as it does without the pitch-perfect, symphonic-sounding, subtly melodic compose of music that pulls together everything.
Source: Chicago Sun-Times